PMI of Existing Ideas
![Picture](/uploads/2/8/5/3/28538145/7127085.png?275)
Positive: The colours are bright and positive with lots of patterns that stand out
Negative: For some age groups it could be a bit to complex
Interesting: The patterns reflect some of there songs and shows consumers what they will be buying is exciting
Negative: For some age groups it could be a bit to complex
Interesting: The patterns reflect some of there songs and shows consumers what they will be buying is exciting
![Picture](/uploads/2/8/5/3/28538145/9421282.png?285)
Positive: The blue and red are a stand out and shows that it is calming and simple music
Negative: For younger age groups it could be a bit to simple to catch there eye
Interesting: It is so simple and not at all complex but still quite interesting with the big capes connected to the people
Negative: For younger age groups it could be a bit to simple to catch there eye
Interesting: It is so simple and not at all complex but still quite interesting with the big capes connected to the people
![Picture](/uploads/2/8/5/3/28538145/5434549.png?342)
Positive: Very simple and easy but the use of bright colours against the white background is a standout
Negative: A bit to simple again for a younger age groups could use brighter colours with the fonts
Interesting: The odd shapes at the bottom a very appealing with the different patterns on each shape
Negative: A bit to simple again for a younger age groups could use brighter colours with the fonts
Interesting: The odd shapes at the bottom a very appealing with the different patterns on each shape
![Picture](/uploads/2/8/5/3/28538145/6306094.png?354)
Positive: The bright yellow against the black background with different size fonts is a standout that catches the eye
Negative: The website could be too dark and that could turn people off with not enough colour
Interesting: The simple colours and text have a good consistency throughout the page
Negative: The website could be too dark and that could turn people off with not enough colour
Interesting: The simple colours and text have a good consistency throughout the page
![Picture](/uploads/2/8/5/3/28538145/2486653.png?292)
Positive: The labels represent the colour of the drink and the size of the bottle
Negative: Not enough information of the drink and the contents
Interesting: Simplicity of the label that is so appealing for every age group
Negative: Not enough information of the drink and the contents
Interesting: Simplicity of the label that is so appealing for every age group
![Picture](/uploads/2/8/5/3/28538145/971107.png?315)
Positive: Great name and fun names for each flavour very well thought out
Negative: Could be too small or people might want to know more about the contents
Interesting: Text and logo that suit the bottle and name so well
Negative: Could be too small or people might want to know more about the contents
Interesting: Text and logo that suit the bottle and name so well